Category Archives: Sales and Marketing
Sales Cycle Analysis: Powerful Tool
One of the most powerful approaches you can use to understand the market better is a sales cycle analysis. Gaining a strong appreciation for the good, the bad, and the ugly news about your market positioning in relationship to your competition is not always easy and if there is bad news it is typically difficult [...]
Valuable Niche Product Selection
Product Selection
One of the most important aspects of business is finding a good product. The market is very broad but full of opportunities. Keep in mind you may not be suited to provide all products. With knowledge of nursing you may not be suited to offer toys. You would be better off with medical [...]
Sell Your Customer What They Need
When it comes to selling your products it is important to ask your potential customers probing questions as well as open ended questions. These types of questions are geared toward gathering information. They commit your customer to giving you anything but a yes or no answer.
For instance, an open-ended question would come across like [...]
Marketing Strategy for Loan Officers
If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy. During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other than at [...]
The Power of Knowing Your Customers
Often times we believe the depth of our customer does not extend beyond that of the business they do with us. In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers about non-business topics, you will find that, more often than [...]
